Vor 10 Jahren: Erster Philips Cinema 21:9 vorgestellt (56PFL9954H/12)

Vor 10 Jahren: Erster Philips Cinema 21:9 vorgestellt (56PFL9954H/12)

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Tachchen,

wie viele bestimmt wissen, wurde dieser Blog ursprünglich aufgrund des 2010er Philips Cinema 21:9 Platinum (58PFL9955H/12) gegründet, den ich damals mein Eigen nannte und der nach einem Service-Fall gegen einen 2011er (58PFL9956H/12) getauscht wurde. Auf die Idee mir einen 21:9 Philips Cinema anzuschaffen, bin ich 2009 gekommen, als der erste 21:9 von Philips vorgestellt wurde. Dies ist inzwischen 10 Jahr her.

Der erste Philips Cinema 21:9 hatte eine native Panelauflösung von 2560 x 1080 Pixeln, die jedoch nicht 1:1 über HDMI angesprochen werden konnten, da das Backend auf FullHD ausgelegt war. Dies hat sich in den darauffolgenden 21:9-Modellen auch nicht geändert. Folgende Cinema TVs gab es:

  • 2009
    • 56PFL9954H/12
  • 2010
    • 58PFL9955H/12 (Cinema 21:9 Platinum)
  • 2011
    • 58PFL9956H/12 (Cinema 21:9 Platinum)
    • 50PFL7956K/02 (Cinema 21:9 Gold)
  • 2012

Zwei Monate vor der Veröffentlichung des ersten Cinema 21:9 TVs wurde dieser mit einer viralen Marketing-Kampagne angeteasert: Carousel. Der Film war interaktiv, man konnte das Seitenverhältnis und das Ambilight ein- und ausschalten. Weiterhin konnte man den Film drei mal für Kommentare vom Kameramann über Beleuchtung, dem Regisseur über das Seitenverhältnis von 21:9 und dem VFX-Supervisor über Bildqualität unterbrechen. Der Film wird nahtlos an den Anfang zurückgeführt, er endet nie:

Philips 2009: Cinema 21:9 (56PFL9954H/12) - Carousel: virale Marketing-Kampagne
Philips 2009: Cinema 21:9 (56PFL9954H/12) – Carousel: virale Marketing-Kampagne

Leider gibt es nicht mehr die Webseite, jedoch gibt es noch den Film:

Weiterhin gab es im niederländischen Playboy im Dezember 2009 eine nette Werbung:

Philips 21:9 Advertisement, Dutch Playboy December 2009 - Part 1 of 4
Philips 21:9 Advertisement, Dutch Playboy December 2009 – Part 1 of 4

Teil 2 bis 4 der Playboy-Werbung gibt es in diesem Blogeintrag von 2012.

Folgend noch ein paar Links und Impressionen, gefolgt von der 2009er Pressemitteilung:

Philips 2009: Cinema 21:9 (56PFL9954H/12) - Anschlüsse
Philips 2009: Cinema 21:9 (56PFL9954H/12) – Anschlüsse

 

Philips 2009: Cinema 21:9 (56PFL9954H/12) - Fernbedienung
Philips 2009: Cinema 21:9 (56PFL9954H/12) – Fernbedienung

 

Philips 2009: Cinema 21:9 (56PFL9954H/12) - Rückseite
Philips 2009: Cinema 21:9 (56PFL9954H/12) – Rückseite

 

Philips 2009: Cinema 21:9 (56PFL9954H/12)
Philips 2009: Cinema 21:9 (56PFL9954H/12)

 

Philips 2009: Cinema 21:9 (56PFL9954H/12)
Philips 2009: Cinema 21:9 (56PFL9954H/12)

 

Philips 2009: Cinema 21:9 (56PFL9954H/12)
Philips 2009: Cinema 21:9 (56PFL9954H/12)

 

Philips 2009: Cinema 21:9 (56PFL9954H/12)
Philips 2009: Cinema 21:9 (56PFL9954H/12)

 

Philips 2009: Cinema 21:9 (56PFL9954H/12)
Philips 2009: Cinema 21:9 (56PFL9954H/12)

 

Philips 2009: Cinema 21:9 (56PFL9954H/12)
Philips 2009: Cinema 21:9 (56PFL9954H/12)

 

Philips 2009: Cinema 21:9 (56PFL9954H/12)
Philips 2009: Cinema 21:9 (56PFL9954H/12)

Pressemitteilung:

19th February, 2009

Philips breaks new ground with the world’s first cinema-proportioned LCD television – Cinema 21:9

Philips breaks new ground in the realm of home entertainment with the world’s first cinema-proportioned LCD television. Cinema 21:9 lets you enjoy movies as you would in the cinema and just as the director intended. Cinema 21:9 delivers the ultimate immersive home cinematic viewing experience. Movies are displayed in the 21:9 aspect ratio – exactly as they are at the cinema – on its 56” Full-HD screen.

Cinema 21:9 is the world’s first TV to deliver a true cinematic viewing experience in the comfort of the home. Traditional LCD televisions compromise on the cinematic viewing experience either by changing the aspect ratio to fill the screen – losing the full scope of the original shot – or by inserting distracting black bars (letterboxing) at the top and bottom of the screen. Cinema 21:9 overcomes these issues and perfectly displays 2.39:1 movie material to give the viewer an uncompromised and absorbing cinematic viewing experience, never before available in the home.

Cinema 21:9 is the first ever TV shaped in the 21:9 cinema aspect ratio and combines superb picture quality courtesy of Philips powerful 2009 Perfect Pixel HD processing engine (500 million pixels per second processing power and 2,250 trillion vivid colors) with immersive three-sided Ambilight Spectra technology that enlarges the screen further by projecting a glow of light from the back of the screen onto the surrounding wall. Completing the picture package, Cinema 21:9 is equipped a Full HD 2560x1080p screen with 8.3 million pixels that guarantees crystal clear and razor sharp images with high definition sources.

Cinema 21:9 is equally accomplished with more-common 16:9 material from sources including broadcast television, gaming and DVDs, which courtesy of best-in-class auto formatting technology can be resized to fill the screen (note: auto formatting technology can also be switched off).

Cinema 21:9 is the fastest LCD available in the world today, with a refresh rate of just 1ms. Even the fastest on-screen action is realistically life-like and smoothly rendered thanks to 200Hz Clear LCD. In addition, Perfect Contrast helps boost contrast levels to deliver an 80,000:1 dynamic contrast ratio.

Picture quality is further enhanced by Perfect Natural Motion that ensures moving objects glide naturally on-screen, eliminating the judder associated with other LCD TVs.

A notable new feature addition to Cinema 21:9 is Net TV, which enables simple and quick internet access to a wide range of sites from a start page on the TV screen. The Net TV feature has dedicated and tailored websites from European partners that include brand names such as YouTube, eBay, TomTom, Meteo Group, Netlog, Funspot and MyAlbum plus a range of local partners offering the most popular websites per country. Through Net TV internet content is tailored for the best viewing experience on the TV screen, and is easily accessed through the TV’s remote control, without the need for extra set-top boxes or subscriptions.

Consumers with multiple HDMI devices will appreciate the versatile connectivity options of Cinema 21:9, which sports five HDMI 1.3a ports, DLNA and Wi-Fi connectivity.

For added convenience, Cinema 21:9 has a specially designed wall mount to make it easy to hang flush against a wall to create that immersive cinematic viewing experience, which until now has been impossible to create in the home.

Des Power, Senior Vice President Marketing Television, Philips Consumer Lifestyle, commented: “With our unique Cinema 21:9 we have developed a television which takes you as close to the experience that you enjoy at the cinema as you  can get without buying a ticket. We believe that to really become absorbed in watching a film at home consumers are looking for a real cinematic viewing experience, so we have launched the world’s first cinema-proportioned TV screen perfectly complemented by our immersive Ambilight technology.”

He added, „Philips new Cinema 21:9 takes enjoying movies at home to an entirely new level, the advantages over a traditional 16:9 ratio screen in side by side comparisons are truly striking.”

The Cinema 21:9 LCD TV will be available in Spring 2009 in selected European countries. For more information on the Net TV feature, please refer to the Net TV press release.

Toengel@Alex