{"id":9891,"date":"2015-10-20T19:03:54","date_gmt":"2015-10-20T17:03:54","guid":{"rendered":"https:\/\/toengel.net\/philipsblog\/?p=9891"},"modified":"2015-10-20T19:39:51","modified_gmt":"2015-10-20T17:39:51","slug":"philips-pm-darklight-heisst-der-neue-4k-uhd-film","status":"publish","type":"post","link":"https:\/\/toengel.net\/philipsblog\/2015\/10\/20\/philips-pm-darklight-heisst-der-neue-4k-uhd-film\/","title":{"rendered":"Philips PM: DARKLIGHT hei\u00dft der neue 4K UHD-Film"},"content":{"rendered":"<p>Tachchen,<\/p>\n<p>Pressemitteilung von Heute zum neuen Werbefilm &#8220;Darklight&#8221;:<\/p>\n<blockquote>\n<ul>\n<li>Drei Weltklasse-Mountainbiker, eine 30-k\u00f6pfige Crew, sechs Tonnen Ausr\u00fcstung und eine Klapperschlange: aufreibende Dreharbeiten zum neuesten Film <i>Darklight<\/i> der <i>Beyond the Ordinary-<\/i>Reihe f\u00fcr Philips TVs.<\/li>\n<li><i>Beyond the Ordinary<\/i> hat sich zur erfolgreichsten Kampagne f\u00fcr Philips TV entwickelt. Die beiden bisherigen Sportfilme <a href=\"https:\/\/toengel.net\/philipsblog\/2014\/05\/05\/philips-lightwaves\/\">Lightwaves<\/a> (Surfen) und <a href=\"https:\/\/toengel.net\/philipsblog\/2014\/10\/19\/philips-ambilight-tv-presents-afterglow\/\">Afterglow<\/a> (Ski) fanden eine gro\u00dfe Fangemeinde und wurden vielfach preisgekr\u00f6nt.<\/li>\n<li>Der neue Film setzt auf atemberaubende n\u00e4chtliche Mountainbike-Action in durch LED-Licht gefluteten W\u00fcsten- und Wald-Szenerien.<\/li>\n<li>Die Stars in <i>Darklight<\/i> sind drei der weltbesten Mountainbike-Fahrer \u2013 Graham Agassiz, Matt Hunter und Matty Miles \u2013 mit speziell angepasster Ausr\u00fcstung von Specialized und TomTom Bandit.<\/li>\n<li>Die Kampagne begleitet die Vorstellung der neuesten <a href=\"https:\/\/toengel.net\/philipsblog\/2015\/03\/06\/philips-2015-bersicht-ber-alle-2015er-tv-gerte\/\">Philips TVs der Serien 8000 und 9000 mit vierseitigem Ambilight<\/a>.<\/li>\n<\/ul>\n<\/blockquote>\n<figure id=\"attachment_9900\" aria-describedby=\"caption-attachment-9900\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9900 size-full\" title=\"Philips DARKLIGHT\" src=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Darklight-Behind-the-Scenes.jpg\" alt=\"Philips DARKLIGHT\" width=\"600\" height=\"400\" srcset=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Darklight-Behind-the-Scenes.jpg 600w, https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Darklight-Behind-the-Scenes-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-9900\" class=\"wp-caption-text\">Philips DARKLIGHT<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<blockquote><p>TP Vision pr\u00e4sentiert mit dem Mountainbike-Film <i>Darklight<\/i> den n\u00e4chsten Extremsportclip aus der erfolgreichen <i>Beyond the Ordinary<\/i>-Reihe. Auch dieser Film wurde bei Nacht gedreht und dient der eindrucksvollen Demonstration der einzigartigen Ambilight Technologie auf Philips TVs.<\/p>\n<p><i>Darklight<\/i> ist bereits der dritte Film der Reihe, bei dem die visuelle Kraft des Lichtes eingesetzt wird, um die Faszination von actionreichen Outdoor-Sportarten zu unterstreichen. In den beiden Vorg\u00e4ngerfilmen waren Surfen (<a href=\"https:\/\/toengel.net\/philipsblog\/2014\/05\/05\/philips-lightwaves\/\">Lightwaves<\/a>) und Skifahren (<a href=\"https:\/\/toengel.net\/philipsblog\/2014\/10\/19\/philips-ambilight-tv-presents-afterglow\/\">Afterglow<\/a>) in Szene gesetzt worden. Die Filme werden auch eingesetzt, um die besondere Wirkung von Ambilight f\u00fcr ein besonders TV-Erlebnis zu demonstrieren. Philips Ambilight beleuchtet die Wand hinter dem Fernseher in zum jeweiligen Bildinhalt passenden Farben.<\/p>\n<p>Zus\u00e4tzlich zu den Philips Social Media Kan\u00e4len werden die Filme weiter auf YouTube und Vimeo sowie auf den Websites und Social Media Kan\u00e4len ausgew\u00e4hlter Medienpartner zu sehen sein. Die Sportarten erfreuen sich gro\u00dfer Beliebtheit insbesondere auch bei einer jungen Zielgruppe, was den bisherigen <i>Beyond the Ordinary<\/i>-Filmen zu ihrem viralen Erfolg verholfen hat.<\/p>\n<p><b>Beeindruckende Szenen bei Nacht<\/b><\/p>\n<p>In <i>Darklight<\/i> bewegt das kanadische Trio Graham Agassiz, Matt Hunter und Matty Miles die Mountainbikes auf verwegenen Trails durch die karge W\u00fcste von Utah und die \u00fcppigen W\u00e4lder von Oregon (USA). Die Szenen in diesen gro\u00dfartigen Landschaften wurden bei Nacht mit permanenten Farbwechseln gedreht.<\/p>\n<p>Der gesamte Film wurde realisiert mit 4K Red Dragon Kameras, TomTom Bandit Action Cams und Kameradrohnen anstelle von CGI-Effekten und Computeranimationen. Die extreme Landschaft machte zus\u00e4tzlich den Einsatz von Kameradrohnen notwendig und bedeutete f\u00fcr die 30-k\u00f6pfige Crew, dass sie Equipment von \u00fcber sechs Tonnen zu Fu\u00df zu den Drehorten bringen musste.<\/p>\n<p><b>Besondere Ausr\u00fcstung<\/b><\/p>\n<p>Die besondere Umgebung und die Dreharbeiten bei Nacht erforderten speziell angepasste Ausr\u00fcstung. Die Partnerfirmen Specialized und TomTom stellten speziell optimierte Mountainbikes und Action Cameras f\u00fcr die Fahrer zur Verf\u00fcgung.<\/p>\n<p><b>Die Nacht wird lebendig<\/b><\/p>\n<p>Das Ergebnis rechtfertigt den Aufwand schon auf den ersten Blick. Die Fahrer und die Bikes hinterlassen eine sich farblich stetig wandelnde Spur w\u00e4hrend sie die steilen Bergh\u00e4nge hinabjagen oder bei gewagten Spr\u00fcngen der Schwerkraft trotzen. Dank der insgesamt 171 LED-Leuchten wirkt der Wald mit den scheinbar gl\u00fchenden Pflanzen eher als eine surreale B\u00fchne f\u00fcr die spektakul\u00e4ren Stunts der Bike-Artisten, denn als reale Landschaft.<\/p>\n<p>In<i> Darklight<\/i> gelingt es durch die besondere Kraft des Lichtes, dramatische Szenen zu intensivieren und somit auch als perfektes Demomaterial f\u00fcr Ambilight TVs zu dienen. Die Kombination ergibt f\u00fcr Philips TVs ein Seherlebnis fernab des Gew\u00f6hnlichen.<\/p>\n<p><b>Zitate<\/b><\/p>\n<p>\u201eDas Besondere des Films ist es, dass die Zuschauer gezwungen werden, ihre Vorstellung von dem was m\u00f6glich ist, zeitweise zu \u00e4ndern. Beim Betrachten der Bilder wird klar, dass diese real sind. Es ist das Licht, das allem eine neue Perspektive er\u00f6ffnet.\u201c <i>Mike Brown, Produzent f\u00fcr Sweetgrass Productions<\/i><\/p>\n<p>\u201eDie Reaktionen auf die <i>Beyond the Ordinary<\/i>-Kampagne waren au\u00dfergew\u00f6hnlich. Das liegt teilweise daran, dass wir bewusst auf Outdoor-Sportarten setzen, um eine neue Zielgruppe f\u00fcr Ambilight und Philips TV zu erreichen. <i>Darklight<\/i> wird diese Gruppe nochmals vergr\u00f6\u00dfern, indem es zeigt, wie Ambilight das TV-Erlebnis auf ein neues, begeisterndes Niveau hebt.\u201c<i>\u00a0<\/i><i>Marc Harmsen, Global Marketing Lead bei TP Vision<\/i><\/p>\n<p><strong>\u00a0<\/strong><\/p><\/blockquote>\n<figure id=\"attachment_9896\" aria-describedby=\"caption-attachment-9896\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9896 size-full\" title=\"Philips DARKLIGHT: AmbiLux 8901\" src=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/1_Philips-AmbiLux-TV-mit-DARKLIGHT-Screenfill.jpg\" alt=\"Philips DARKLIGHT: AmbiLux 8901\" width=\"600\" height=\"400\" srcset=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/1_Philips-AmbiLux-TV-mit-DARKLIGHT-Screenfill.jpg 600w, https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/1_Philips-AmbiLux-TV-mit-DARKLIGHT-Screenfill-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-9896\" class=\"wp-caption-text\">Philips DARKLIGHT: AmbiLux 8901<\/figcaption><\/figure>\n<figure id=\"attachment_9897\" aria-describedby=\"caption-attachment-9897\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9897 size-full\" title=\"Philips DARKLIGHT: 9600\" src=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/2_Philips-9600-Ambilight-TV-mit-DARKLIGHT-Screenfill.jpg\" alt=\"Philips DARKLIGHT: 9600\" width=\"600\" height=\"449\" srcset=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/2_Philips-9600-Ambilight-TV-mit-DARKLIGHT-Screenfill.jpg 600w, https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/2_Philips-9600-Ambilight-TV-mit-DARKLIGHT-Screenfill-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-9897\" class=\"wp-caption-text\">Philips DARKLIGHT: 9600<\/figcaption><\/figure>\n<figure id=\"attachment_9898\" aria-describedby=\"caption-attachment-9898\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9898 size-full\" title=\"Philips DARKLIGHT: 8601\" src=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/3_Philips-8601-Ambilight-TV-mit-DARKLIGHT-Screenfill.jpg\" alt=\"Philips DARKLIGHT: 8601\" width=\"600\" height=\"449\" srcset=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/3_Philips-8601-Ambilight-TV-mit-DARKLIGHT-Screenfill.jpg 600w, https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/3_Philips-8601-Ambilight-TV-mit-DARKLIGHT-Screenfill-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-9898\" class=\"wp-caption-text\">Philips DARKLIGHT: 8601<\/figcaption><\/figure>\n<figure id=\"attachment_9899\" aria-describedby=\"caption-attachment-9899\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9899 size-full\" title=\"Philips DARKLIGHT: 7600\" src=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/4_Philips-7600-Ambilight-TV-mit-DARKLIGHT-Screenfill.jpg\" alt=\"Philips DARKLIGHT: 7600\" width=\"600\" height=\"449\" srcset=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/4_Philips-7600-Ambilight-TV-mit-DARKLIGHT-Screenfill.jpg 600w, https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/4_Philips-7600-Ambilight-TV-mit-DARKLIGHT-Screenfill-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-9899\" class=\"wp-caption-text\">Philips DARKLIGHT: 7600<\/figcaption><\/figure>\n<figure id=\"attachment_9901\" aria-describedby=\"caption-attachment-9901\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9901 size-full\" title=\"Philips DARKLIGHT: Graham Agassiz\" src=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Graham-Agassiz.jpg\" alt=\"Philips DARKLIGHT: Graham Agassiz\" width=\"600\" height=\"434\" srcset=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Graham-Agassiz.jpg 600w, https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Graham-Agassiz-300x217.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-9901\" class=\"wp-caption-text\">Philips DARKLIGHT: Graham Agassiz<\/figcaption><\/figure>\n<figure id=\"attachment_9902\" aria-describedby=\"caption-attachment-9902\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9902 size-full\" title=\"Philips DARKLIGHT: Matt Hunter\" src=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Matt-Hunter.jpg\" alt=\"Philips DARKLIGHT: Matt Hunter\" width=\"600\" height=\"450\" srcset=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Matt-Hunter.jpg 600w, https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Matt-Hunter-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-9902\" class=\"wp-caption-text\">Philips DARKLIGHT: Matt Hunter<\/figcaption><\/figure>\n<figure id=\"attachment_9903\" aria-describedby=\"caption-attachment-9903\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9903 size-full\" title=\"Philips DARKLIGHT: Matty Miles\" src=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Matty-Miles.jpg\" alt=\"Philips DARKLIGHT: Matty Miles\" width=\"600\" height=\"400\" srcset=\"https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Matty-Miles.jpg 600w, https:\/\/toengel.net\/philipsblog\/wp-content\/uploads\/2015\/10\/Matty-Miles-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-9903\" class=\"wp-caption-text\">Philips DARKLIGHT: Matty Miles<\/figcaption><\/figure>\n<p>Die komplette <a href=\"http:\/\/www.newscenter.philips.com\/de_de\/standard\/news\/consumerlifestyle\/20151020_Viraler_Moutainbike_Film_Darklight_Philips_TVs.wpd\" rel=\"nofollow noopener external\" target=\"_blank\" class=\"external external_icon\">Pressemitteilung gibt es hier<\/a>.<\/p>\n<p>Toengel@Alex<\/p>\n<p>Follow me on Twitter (<a href=\"https:\/\/twitter.com\/intent\/follow?original_referer=http%3A%2F%2Ftoengel.net%2Fphilipsblog%2F&amp;region=follow_link&amp;screen_name=PhilipsToengel&amp;tw_p=followbutton\" rel=\"nofollow noopener external\" target=\"_blank\" class=\"external external_icon\">@PhilipsToengel<\/a>)<\/p>\n<div class=\"shariff\"><ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\"><li class=\"shariff-button paypalme shariff-nocustomcolor\" style=\"background-color:#0285d2\"><a href=\"https:\/\/www.paypal.me\/PhilipsToengel\" title=\"Spenden mit PayPal\" aria-label=\"Spenden mit PayPal\" role=\"button\" rel=\"noopener nofollow\" 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