{"id":7055,"date":"2015-05-09T13:22:54","date_gmt":"2015-05-09T12:22:54","guid":{"rendered":"https:\/\/toengel.net\/philipsblog\/?p=7055"},"modified":"2015-10-30T19:23:14","modified_gmt":"2015-10-30T18:23:14","slug":"philips-mit-multibrand-strategie-zu-neuen-zielen-woox-innovations-heisst-jetzt-gibson-innovations","status":"publish","type":"post","link":"https:\/\/toengel.net\/philipsblog\/2015\/05\/09\/philips-mit-multibrand-strategie-zu-neuen-zielen-woox-innovations-heisst-jetzt-gibson-innovations\/","title":{"rendered":"Philips: Mit Multibrand-Strategie zu neuen Zielen: WOOX Innovations hei\u00dft jetzt Gibson Innovations"},"content":{"rendered":"<p>Tachchen,<\/p>\n<p>Pressemitteilung vom 4.5.2015 zur Umbennenung von WOOX Innovations zu Gibson Innovations:<\/p>\n<blockquote><p>Gibson Innovations gab heute das Ziel bekannt, das Wachstum im Bereich Musik und Lifestyle mithilfe seines vielf\u00e4ltigen Markenportfolios zu steigern. Der fr\u00fchere Gesch\u00e4ftsbereich Lifestyle Entertainment von Royal Philips wurde im Juni 2014 von der Muttergesellschaft Gibson Brands, Inc., unter dem Namen WOOX Innovations <a href=\"https:\/\/toengel.net\/philipsblog\/2014\/06\/30\/gibson-brands-schliet-akquisition-von-woox-innovations-ab\/\">\u00fcbernommen<\/a> und konzentriert sich nun strategisch auf ein Portfolio von Marken, die in einer ganzen Reihe von Marktsegmenten jeweils f\u00fcr h\u00f6chste Qualit\u00e4t und Wert f\u00fcr den Konsumenten stehen.<\/p>\n<p>[\u2026]<\/p><\/blockquote>\n<figure style=\"width: 150px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" style=\"float: none; margin-left: auto; display: block; margin-right: auto;\" title=\"Gibson Innovations\" src=\"http:\/\/www.newscenter.philips.com\/pwc_nc\/main\/shared\/assets\/de\/SmallParagraphImage\/news\/consumerelectronics\/Gibson_Innovations_Logo_Gold_LR.jpg\" alt=\"Gibson Innovations\" width=\"160\" height=\"113\" \/><figcaption class=\"wp-caption-text\">Gibson Innovations<\/figcaption><\/figure>\n<p><a href=\"http:\/\/www.newscenter.philips.com\/de_de\/standard\/news\/consumerlifestyle\/20150504_WOOX_Innovations_heisst_jetzt_Gibson_Innovations.wpd\" rel=\"nofollow noopener external\" target=\"_blank\" class=\"external external_icon\">Weiter geht es in der Pressemitteilung.<\/a><\/p>\n<p>Toengel@Alex<\/p>\n<p>Follow me on Twitter (<a href=\"https:\/\/twitter.com\/intent\/follow?original_referer=http%3A%2F%2Ftoengel.net%2Fphilipsblog%2F&amp;region=follow_link&amp;screen_name=PhilipsToengel&amp;tw_p=followbutton\" rel=\"nofollow noopener external\" class=\"external external_icon\" target=\"_blank\">@PhilipsToengel<\/a>)<\/p>\n<div class=\"shariff\"><ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\"><li class=\"shariff-button paypalme shariff-nocustomcolor\" style=\"background-color:#0285d2\"><a href=\"https:\/\/www.paypal.me\/PhilipsToengel\" title=\"Spenden mit 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Philips Blog gibt es seit Oktober 2010. Anf\u00e4nglich spezialisiert auf den Philips Cinema Platinum 21:9 (55PFL9955H\/12), fokussiert sich dieser Blog inzwischen auf viele Themen rund um Philips TV, Philips AVM (Audio, Video, Multimedia) und Philips Hue. Unterst\u00fctzen kannst du diesen Blog beim Einkauf \u00fcber Amazon oder via Spende f\u00fcr die Kaffeekasse.","sameAs":["https:\/\/toengel.net\/philipsblog\/","https:\/\/www.facebook.com\/PhilipsToengel\/","https:\/\/www.instagram.com\/philipstoengel\/","https:\/\/x.com\/PhilipsToengel","https:\/\/www.youtube.com\/c\/ToengelsPhilipsBlog"]}]}},"jetpack_publicize_connections":[],"amp_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/toengel.net\/philipsblog\/wp-json\/wp\/v2\/posts\/7055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toengel.net\/philipsblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toengel.net\/philipsblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toengel.net\/philipsblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/toengel.net\/philipsblog\/wp-json\/wp\/v2\/comments?post=7055"}],"version-history":[{"count":5,"href":"https:\/\/toengel.net\/philipsblog\/wp-json\/wp\/v2\/posts\/7055\/revisions"}],"predecessor-version":[{"id":10619,"href":"https:\/\/toengel.net\/philipsblog\/wp-json\/wp\/v2\/posts\/7055\/revisions\/10619"}],"wp:attachment":[{"href":"https:\/\/toengel.net\/philipsblog\/wp-json\/wp\/v2\/media?parent=7055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toengel.net\/philipsblog\/wp-json\/wp\/v2\/categories?post=7055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toengel.net\/philipsblog\/wp-json\/wp\/v2\/tags?post=7055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}